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Corporate Profile

Dire Steel

Dire Steel PLC is a quality and customer-oriented company built on a strong foundation of core values that operate with excellence, applying innovative technology for producing quality products that will meet international standards. The company has a vision of becoming a leading steel products manufacturer. Dire now is one of the leading suppliers of reinforcement bars and wire rods in Grade 75 as per the Ethiopian Standard CES 101 and ASTM A617 Dire has an emphasis on total automation, qualified TMT, and bundled wire rod products that result in a wide range of demand in the construction sector, and have a significant share of the market of the region as well as from the fast-growing construction sector of the country. 

To support the advancement and sustainable development of the construction sector by manufacturing and supplying high-quality steel products with competitive prices to achieve business excellence through optimum resource utilization and spirit of entrepreneurship 

To be one of the leading steel-producing companies in Ethiopia providing high-quality steel products and becoming competitive with steel-producing industries in local as well as global markets.

Excellent customer service and satisfaction by scheduled delivery and ready availability of our products by Increasing our production capacity

Strategic Goals

  • Provide quality products with an excellent service
  • Compliance with legitimate Commercial Standardization. 
  • Customer Satisfaction 
  • Ensure a sustainable supply and on-time delivery
  • Integrity
  • Quality
  • Professionalism
  • Customer Focused
  • Teamwork
  • Innovation

Core competencies 

  • Experience and Excellence in the steel industry business
  • Strong Supply chain Network and relationship
  • Driven by Mutual Growth and Long-term Partnership


Dire uses High quality steel billets with suitable alloys, imported from global suppliers in Ukraine and Turkey
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NO. of employee
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